Views on one Facebook page
28 days · 12 Sep – 9 Oct
0750K1.5MSep 12Sep 26Oct 9
517K viewers595K engagements2.5 posts a day
Business system design · Retail · F&B · E-commerce
Looking for someone to design your business system?
I’m Trần Bảo Cường. I run business operations at True Cafe and build MeeAgent and Umini.app. Now I want to taste how other businesses work: sit down, look at your machine, and redesign it so analysis, marketing, brand and IT run in one rhythm.
Trần Bảo CườngBusiness operations, True Cafe · Founder, MeeAgent & Umini.app
Real numbers.
From Meta Business Suite and Google Analytics, Sep–Oct 2026.
3.5M
Users at the Đế Chế Vỉa Hè launch
16 days · 25 Sep – 10 Oct
075K150KSep 25Oct 3Oct 10
424K new users3,666 online in 30 minutes
Totals are exact from the reports. Daily lines are redrawn from the report screenshots, so day values are approximate.
Four pieces of unified operations.
Each brick does one job. Pull one out and the wall wobbles; connect them all and the business runs as one.
Storefront
Brand
Positioning, pricing and identity: who you are and why you.
Storefront
Marketing
Channels, content and lead capture that bring customers in.
Frame
Business Analysis
How the business really runs: processes, SOPs, approvals, roles, data.
Baseplate
IT
Modular software, websites and automation that connect every piece.
Case studies.
Context, problem, what was done, and the result.
F&B · Retail · E-commerce · since 2023
True Cafe
Context
A probiotic-fermented Fine Robusta brand from Gia Lai, selling wholesale, retail and online, run by a team with many roles.
Problem
Cash flow, documents and contacts lived in many separate places, each person worked their own way, and the brand was not yet known.
What was done
- Business AnalysisWrote SOPs for the counter, stock and service; designed a multi-step document approval flow with role-based permissions.
- BrandPositioned the product as fermented Fine Robusta from Gia Lai; set wholesale and retail pricing.
- MarketingBuilt the TikTok channel, Facebook pages and a sales landing page; free samples and guides as the entry point.
- ITMeeAgent: one app for notes, cash in/out, contacts, documents, calendar and team chat, on Android, macOS and Windows.
Result
- The team runs day-to-day work in one app, with approvals done from a phone.
- TikTok channel: 5,907 followers. Facebook pages: about 3.5M views per page in 28 days.
Agricultural trade · since 2026
Coffee buying stations
Context
Buying stations weigh coffee in the field, where the signal is weak.
Problem
Weighing must not stop when the signal drops, and the numbers must not get lost.
What was done
- Business AnalysisStandardised the weighing flow: fast kg entry, every 5 entries lock into a group.
- ITCân Cà Phê: a web app that works offline and syncs itself when back online. Free, on phone and computer.
Result
- Weighing continues without signal; data ends up in one place.
F&B education · since 2026
FNB True Food
Context
People opening their first café need practical, step-by-step knowledge.
Problem
Turn know-how into a channel that brings in prospective customers.
What was done
- BrandAn education-led brand: “Is opening a café hard?”
- MarketingThe 24-episode series “Mở quán dễ hiểu” and free guides as lead magnets.
- ITA course platform with 225 lessons.
Result
- A learning path from first idea to running the café, open to new owners.
Retail · Client project · since 2025
Kho Máy Pha
Context
A supplier of coffee machines, bar equipment and maintenance services for F&B businesses.
Problem
A consistent brand across many sales channels, and a steady way to bring buyer enquiries to the sales team.
What was done
- BrandBrand kit: logo variants, avatars, covers and banners for about 15 platforms.
- MarketingBatch product posters in 5 aspect ratios, within TikTok’s content rules; SEO landing pages with lead forms.
- ITWebsite, with leads routed automatically to Zalo and Telegram.
Result
- One brand identity shared by every channel; each new machine gets a full poster set ready to post.
Notes & analysis.
Thinking out loud on Facebook: product, marketing and the numbers behind them.
30 Sep 2026 · Facebook
A game launch, read as a product and marketing case study
Behind the nice numbers there are bugs and constant fixes. The lesson applied at the coffee company too: quality first, then continuity, and only then communication.
Read on Facebook9 Oct 2026 · Facebook
Back-of-the-envelope: from a game audience to coffee orders
If 10,000 people each bought one can: the funnel math, a flat 20,000đ off via link, free shipping from 2 cans, cash on delivery.
Read on FacebookPosters.
Designed in-house. Tap to view full size.
How we work.
Listen
Over coffee: where are things stuck?
Map
Redraw the process, pick the pieces you need.
Build
One piece at a time, tested with your team.
Measure
Track results, then keep tuning.
Every business has its own taste. Tell me about yours.
Not looking for a new job. Looking for good business problems.
[email protected]